Facebook recently announced a new standalone mobile app, which will focus on the platform’s Groups feature. Currently, Facebook Groups are accessible on the main Facebook mobile app, but the feature is somewhat buried. So for those users who spend a lot of time in Groups, it could be a welcome addition. What do Facebook users think about the accessibility of Groups on mobile devices? And how many will use the new mobile app?
In Ask Your Target Market’s latest survey, 18% of Facebook users said they often use the Groups feature. 27% said they sometimes use Facebook Groups. 22% rarely use groups. And 34% never use them.
Of those who use Facebook Groups, 41% said they often visit Facebook on their phone or mobile device. 31% said they sometimes use Facebook Groups on mobile devices. 9% rarely use their mobile device to visit Facebook. And 20% said they never do.
Those who use Facebook Groups on their mobile device already seem to be pretty satisfied with the usability of the feature. 58% of users said they are satisfied with the accessibility of the Groups feature on Facebook mobile. 57% said they’re satisfied with how easy it is to post in their Groups while using a mobile device. And 48% are satisfied with how easy it is to find new Groups on Facebook mobile.
Groups Mobile App
Overall, 32% of Facebook users said they would be very unlikely to use Facebook’s new standalone app for Groups. 31% said they would be unlikely to use the new app. 18% were neutral or unsure. 13% said they would be likely to use the Facebook Groups app. And just 6% said they are very likely to use the new app.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 19 via AYTM’s online survey panel.