Facebook Legacy Survey: Few Taking Advantage of New Option

Have you ever wondered what might happen to your Facebook account after you die? Well, the social media giant just added a new feature that allows users to add a “legacy contact,” a friend or family member who can take over the account in case of the user’s death. Do Facebook users think this is a good idea? And how many of them have taken advantage of the feature so far?


Facebook Users

In Ask Your Target Market’s latest survey, 85% of respondents said they currently have a Facebook account. However, just 29% of those users said they would like to have the option to choose a friend or family member to manage their account in case of death. 41% said they would not like to have that Facebook legacy contact option. And the remaining 30% were undecided.

Different Options

More specifically, 35% of respondents said they would like their Facebook account to be deleted after their death. 23% said they would like their Facebook account to be saved as a memorial page. 15% would like their page to stay just how it is. 21% are unsure. And 6% just have no opinion at all.

Legacy Contact

So far, just 8% of respondents said they have selected a legacy contact to carry out their wishes for their Facebook account once they’ve died. 40% said they haven’t yet chosen their legacy contact. And 51% were not even aware that it was an option.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Facebook Press Conference from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 15 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.