Facebook Likes Survey: Thumbs Up Symbol Very Well Known

Facebook is currently undergoing a minor redesign. And one of the pieces that is slated to change is the “like” logo with a depiction of a thumbs-up. Many users are very familiar with the symbol and likely click the button often, so how many will notice the difference in the new redesign?

facebook likes

Facebook Likes

In Ask Your Target Market’s latest survey, 81% of respondents currently have a Facebook account, and another 6% have used Facebook in the past. 38% of users said they click the like button on Facebook multiple times per day. 10% said they click it about once per day. 16% hit the like button a few times per week. 6% do so about once per week. 10% click the like button a few times per month. 17% said they rarely hit the like button on Facebook. And just 3% said they never do.

Facebook Design

In general, 18% of Facebook users said they really like the current design of the site. 35% said they feel somewhat positive about Facebook’s overall design. 35% were neutral or had no opinion. 8% said they feel somewhat negative about Facebook’s design. And just 4% said they really don’t like it at all.

Like Logo

The Facebook like logo has been around for years and is fairly well known, even by those who don’t use Facebook at all. In general, 79% of overall respondents said they are familiar with the thumbs up symbol that accompanied the like button until this latest redesign. 82% of actual Facebook users said they are familiar with the logo. And even 61% of non-users said they are familiar with the logo.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: The Facebook Like Stamp from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.