Facebook recently started testing a new feature that could rival live streaming apps like Periscope and Meerkat. The Facebook live streaming feature would allow both individual users and celebrities or brands on the platform to broadcast live video content to their friends and followers. So how many are interested in using the new feature? And how many have used similar apps already?
Facebook Live Streaming
In Ask Your Target Market’s latest survey, 84% of overall respondents said they currently have a Facebook account. Of those respondents, 36% said they would be likely to use Facebook to watch live streams from their friends or connections on the site, if Facebook decides to release the feature beyond the testing phase. However, just 24% said they would be at least somewhat likely to use Facebook to create their own live streams to broadcast to their friends. So there may not be much opportunity for those interested in watching live streams, at least not right away.
This new feature may also provide an interesting opportunity for brands that use Facebook to connect with their customers and target audience members. However, just 35% of respondents said they would be interested in watching live streams from brands or celebrities on Facebook, which is just slightly less than the number of people interested in using the feature in general. 45% of Facebook users said they would be unlikely to watch live streams from brands or celebs. And 19% were neutral or undecided at this point.
There are already a few different apps and services that offer the ability to live stream content, like what Facebook is considering offering. But it seems that not many have used those services yet. Just 6% said they watch live streams on apps like Periscope or Meerkat regularly. Another 16% have done so at least once. 3% said they regularly use apps to stream their own live video content. And 13% have done so at least once.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 5 via AYTM’s online survey panel.