Facebook just announced that its Messenger app will no longer require users to maintain an actual Facebook account. That means the platform is now available to even more users, since some might not like the idea of using the main Facebook site. But will this change actually lead to an increase in users for Facebook Messenger? And could it impact the user base for the main Facebook site as well?
In Ask Your Target Market’s latest survey, 21% of respondents said they often use Facebook Messenger either on their computer or mobile device. 24% said they sometimes use Facebook Messenger. 17% rarely use it. And 39% never do.
Overall, 80% of respondents said they currently have a Facebook account. Of those respondents, 22% said that Facebook Messenger is the most important reason they even use Facebook. 42% rated status updates and their news feed as the most important part of Facebook. But other than that, no single part of Facebook was rated as more important than Facebook Messenger to existing users. Photos, games, groups and pages were all considered to be less important than Messenger.
Of those who do not currently use Facebook, just 6% said they would be likely to sign up for Facebook Messenger now that it no longer requires an actual Facebook account. But the change doesn’t seem to be necessarily having any negative effects either. Just 8% of current Facebook users said they would be likely to delete their Facebook accounts now that Messenger no longer requires a main Facebook account.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 26 via AYTM’s online survey panel.