Facebook recently announced a new version of its Messenger app. And the new version includes some updates that could make it easier for brands to communicate with customers on the platform, like unique usernames and image codes. But until now, the app was mainly just used by individuals to communicate with their Facebook friends. So how do Facebook users feel about brands using the Facebook Messenger platform?
In Ask Your Target Market’s latest survey, 83% of respondents said that they currently have a Facebook account. And of those Facebook users, 30% said that they connect with many different brands using the platform. And 31% connect with at least one or two brands on Facebook.
In addition, 24% of Facebook users said that they often use Facebook Messenger to communicate. 31% use it sometimes. 19% said they rarely ever use Facebook Messenger. And 26% never use it.
Of those who use Facebook Messenger at least on occasion, 31% said that they would be likely to use it to communicate with brands if more brands started using it. In addition, 34% said that they would have a positive opinion of brands being able to use Facebook Messenger to reach out to customers. And 33% said they would have a negative opinion of brands being able to use it.
More specifically, 11% of respondents said that they would stop using Facebook Messenger altogether if brands were able to use it to reach out to them. 22% said they would have a more negative opinion of the app. 15% said they would have a more positive opinion of the app. And 52% said their opinion wouldn’t change.
So if more brands do start using Facebook Messenger, what types of things should they use it for? 55% of respondents said they would like to see brands send them discounts or promotional offers on Facebook Messenger. 26% would like to see event updates. Another 26% would like to get requests for their feedback. 25% would like to get personalized content or product suggestions. And 28% said they don’t want to see any type of communication from brands on Facebook Messenger
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 20 via AYTM’s online survey panel.