Facebook Mobile Survey: Web Users More Likely to Connect With Brands

Facebook recently released numbers for advertisers stating the growth of the site’s mobile users. Facebook mobile allows some additional features that could pertain to businesses such as the ability for users to “check in” at different locations and search for nearby businesses. So how much has the mobile user base grown? And how many of those users take advantage of the mobile specific features?

facebook mobile

Facebook Mobile

In Ask Your Target Market’s latest survey, 25% of respondents said they often use Facebook on their mobile devices. 23% said they sometimes use Facebook mobile. 11% said they rarely use Facebook mobile. 28% said they never use it. And 13% don’t use Facebook at all. In a December 2012 survey, just 18% said they used Facebook mobile often, and 40% never used it.

Just 27% of those who use Facebook mobile said that they use the mobile version more often than the web version. 51% said they use the web version of Facebook more often than the mobile version. And 22% of users said that they use the web and mobile versions the same amount.

Mobile Features

There are a few features that are specific to the mobile version of Facebook, such as the ability to check in at local businesses and other locations. 13% of Facebook mobile users said that they often use these mobile specific features. 30% said that they sometimes use mobile specific features on Facebook. 33% said they rarely use these features. And 24% said they never use Facebook’s mobile specific features.

Business Users

Because of these additional features, there are even more ways for mobile users to connect with brands and advertisers. However, just 10% of Facebook mobile users said that they are more likely to connect with brands or click ads on the mobile version of Facebook than they are on the web version of Facebook. 32% said they are more likely to connect with brands on the web version of Facebook. And 57% said that it makes no difference to them.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: facebook-mobile-app from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 13 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.