Facebook has drawn some heavy criticism over a social experiment it performed back in 2012. The site arranged for certain people’s timelines to contain a higher than usual amount of negative posts and others to display more positive posts. Then it tracked whether that impacted the tone of even more posts. How many people are upset by this experiment? And do they agree with the results of the study?
In Ask Your Target Market’s latest survey, 80% of respondents said that they currently have a Facebook account, and another 7% have had one in the past. In general, 24% of current users said they definitely think the posts they see on Facebook can affect their mood. 47% think that Facebook posts can somewhat impact their mood. 20% of Facebook users don’t think that the tone of posts has much of an impact on their mood. And just 10% said that Facebook posts don’t affect their mood at all.
The Facebook mood study gauged people’s moods by the posts they published after seeing a feed of mostly positive or mostly negative posts. So in general, how often do people stick to one particular tone for their posts? 21% of people who post on Facebook said that their posts are almost always positive. 44% said their Facebook posts are mostly positive. 31% said their posts are sometimes positive and sometimes negative. Just 2% said that most of their Facebook posts are negative. And another 2% said that their Facebook posts are almost always negative.
Facebook Mood Study
Results aside, some people are upset that the experiment even happened in the first place. 11% of respondents said they were very upset to learn that Facebook performed a mood-altering study. 22% said they were somewhat upset about the social experiment. 49% said they were not really upset to learn about the mood study. And 18% said they were not upset about it at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 1 via AYTM’s online survey panel.