Facebook is reportedly changing the way business pages can reach their followers on the site. Businesses that don’t buy advertising or promote their pages can expect for even fewer of their followers to see their updates on their regular news feeds. How many Facebook users like seeing regular updates from brands? And how many have noticed a decline in these updates on Facebook?
In Ask Your Target Market’s latest survey, 25% of respondents said they follow many Facebook pages for businesses and brands. 31% said they follow just one or two of their favorite brands on Facebook. 30% said they don’t follow any Facebook brand pages. And just 14% said they don’t use Facebook at all.
As for the updates these pages send out, 20% of those who follow Facebook brand pages said they would like to see all of the updates from those pages on their news feed. 48% said they like seeing some of the updates from brand pages. 28% said they only like seeing occasional updates from brands on Facebook. And just 4% said they don’t want any business updates to appear on their news feed.
Many businesses have already experienced a dropoff in organic reach to their followers. But just 10% of those who follow businesses on Facebook said they’ve definitely noticed a decline in posts from brands on their news feed. 31% said they’ve noticed a small decline. 51% said they have not noticed a decline in posts from the brands they follow on their news feed. And 8% said they think the amount of updates has actually increased.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 24 via AYTM’s online survey panel.