Facebook Reactions Survey: Less Than Half Have Used New Feature

Facebook just released its long awaited Reactions feature – a different twist on the “dislike” button that users have been asking for for years. Reactions allows Facebook users to do more than just “like” a post. You can now easily share reactions such as love, angry, sad, wow and haha on your friends’ posts. So how many have already used this new feature? And how many are likely to do so in the future?

facebook reactions

Facebook Reactions

In Ask Your Target Market’s latest survey, 37% of Facebook users said that they have already used the new Reactions feature. 46% have not used it yet. And 18% were not even aware that it existed.

Favorite Reactions

Of those who have already used the new Reactions feature, 77% said they’ve used the “love” reaction, making it the most popular option at this point. 53% have used “haha.” 48% have used “wow.” 39% have used the “sad” reaction. And 31% have used “angry.”

Future Users

Looking forward, 39% of the Facebook users who have yet to try out the new Reactions feature said that they are likely to use it in the future. Of those respondents, 80% said that they’re likely to use the “haha” reaction regularly. Another 80% are likely to use “wow” quite a bit. 77% said they’re likely to use “love” regularly. 52% think they’ll use the “sad” reaction regularly. And just 39% think they’ll use the “angry” reaction on a regular basis.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: FACEBOOK LIKE from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 2 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.