Facebook Reactions Survey: Users Excited About New Feature

Facebook recently started testing a new feature that it hopes will satisfy some of the users who have been calling for the platform to add a “dislike” button. Facebook reactions will allow users to specify a variety of different emotions through emoticons in reaction to their friends’ posts. Do Facebook users like this idea better than a basic dislike option? Or are some of the same concerns still there?

facebook reactions

Facebook Reactions

In Ask Your Target Market’s latest survey, 60% of Facebook users think that the new reactions feature generally seems like a good idea. And it could actually lead to a change in the way people use the platform as well, since 53% of Facebook users said they will likely use the reactions feature regularly whenever it is widely released.

Dislike Button

In a September 2015 survey, 68% of Facebook users said they supported the idea of Facebook adding some kind of dislike option for them to express empathy and similar emotions on other users’ posts. However, now that Facebook has unveiled this new version, 59% say they like the idea of Facebook reactions better than just adding a dislike button.

Negative Impact

Still, some of the same concerns remain. 63% of Facebook users said they still think a feature like reactions could lead to more bullying or arguments on the platform. However, 35% think that the reactions feature will be less likely to lead to bullying or arguments than just a dislike button would.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: What’s on your mind? from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 19 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.