Facebook is beginning to roll out its new user interface, Timeline, which will allow users to chronicle their lives by adding important dates and past photos. It will eventually replace the current interface for all personal profiles, but for now certain users have the opportunity to sign up for the timeline feature and try it before it replaces the current profile setup.
In Ask Your Target Market’s latest survey, 83% of respondents said they use Facebook. 6% have used it in the past, but don’t currently. And 12% have never used Facebook. Of the current Facebook users, only 4% have signed up for Facebook Timeline. Another 25% have heard of it though they have not signed up, and 72% have not heard of it.
Though many only know the basic idea behind the Timeline interface, 5% think Facebook Timeline will be a major improvement. 20% think it might be an improvement, 41% were neutral or hadn’t formed an opinion yet, 22% don’t think they’ll like it, and 12% hate the whole idea.
When asked about adding important life events and past photos to their own timeline, only 7% said they’ll add a lot of information, basically using Facebook as an online scrapbook. 17% said they’ll use some of the new features, but won’t add too much information. 30% said they are unsure how much they’ll use the new features, and 46% said they prefer to keep that type of information private.
Facebook is used by all ages and types of people, so this type of change is sure to affect a lot of people, whether they like the changes or not. The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 13 via AYTM’s online survey panel.