Facebook Usage Survey: Not Many Leaving for Other Platforms

Today is the 11th anniversary of Facebook. Throughout those 11 years, the platform has gone through a lot of changes. Most of those changes brought new users, but others have caused some to leave Facebook in favor of its ever-changing group of competitors. So just how do most people feel about Facebook now? And is the site still moving in the right direction?

facebook usage

Social Media Users

In Ask Your Target Market’s latest survey, 49% of respondents said they use multiple social media sites or apps. 35% said they just use one social media platform. And 17% don’t use any. Of those who use social media, 95% have a Facebook account. Another 2% have had one in the past. And just 4% have never had a Facebook account.

Facebook Usage

45% of Facebook users said they log on multiple times per day. 30% said they go on Facebook daily. 12% said they use Facebook a few times per week. 5% use it about once per week. 8% rarely use Facebook. And less than 1% of those who have an account said they don’t ever log onto it.

Overall, 55% of Facebook users said they are satisfied with the platform. Just 15% said they are unsatisfied with Facebook. And 30% were neutral about Facebook.

Facebook Competition

Throughout Facebook’s reign at the top of the social media food chain, it’s had plenty of competition. But platforms like Twitter and Instagram have been able to coexist alongside Facebook. Now, there are some chat apps and platforms that could potentially draw users away from Facebook. 13% of social media users said they currently use Snapchat. 10% are using WhatsApp. 3% use WeChat. And another 3% use Ello. But 78% don’t use any of these platforms.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: facebook from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 3 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.