Facebook Video Survey: Facebook, YouTube Users Find Videos Differently

Facebook has been putting more of an emphasis on its video platform over the past several months. Some have even expressed concerns that the social media giant is becoming a viable competitor for video specific sites like YouTube. But while the videos that are appearing on people’s feeds might be getting a lot of views, people still seem to gravitate toward YouTube when searching for more specific types of content. So what do people think about the Facebook video platform as it stands now?

facebook video

Online Videos

In Ask Your Target Market’s latest survey, 26% of respondents said that they watch videos online multiple times a day. 11% watch online videos about once a day. 23% do so a few times per week. 9% watch about once per week. 8% watch only a few times per month. 16% said they rarely ever watch videos online. And 9% never do.

YouTube is still number one for a lot of viewers. 88% said they regularly go to YouTube to watch online videos. 44% regularly watch videos on Facebook. 12% watch videos on Instagram. 10% use Vimeo. And 6% use other platforms such as Hulu or Vine. When forced to choose the video platform they go to most often, 75% selected YouTube, and just 18% selected Facebook.

Facebook Video

Reports are that the video leg of Facebook is growing, but actual users don’t seem to notice as much of a change in their habits. 22% of respondents said they watch videos on Facebook less often than they did a year ago. 37% said they watch about the same amount. And 24% said they watch videos on Facebook more often now than they did a year ago.

Specific Content

In addition, there definitely seems to be a difference in the way that people find videos on Facebook when compared to sites like YouTube. Just 7% of Facebook users said they often search for specific types of videos on the platform. 23% do so sometimes. And 35% have at least once.

But 48% of respondents said they often use YouTube to search for specific types of video content. 36% do so sometimes. And another 11% have done so on occasion. So as it turns out, there might be room for both types of video platforms.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Some people have to much money… from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 24 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.