Father’s Day is just around the corner and many American families are preparing to celebrate in different ways. From buying gifts to attending parties and events, many people will spend this weekend celebrating their dads, grandpas, and other relatives. How do most Americans go about celebrating this holiday?
In Ask Your Target Market’s latest survey, 38% of respondents said they have or they will buy gifts for their fathers, grandfathers, or other male relatives this Father’s Day. 54% will not buy gifts, and the rest still were undecided.
Of those consumers who do plan on buying gifts, 39% said they will purchase cards, 20% will buy technology or gadgets, 19% plan to buy clothing, 13% will buy books or entertainment, 11% will buy sporting goods, 9% plan to buy home items, 32% will purchase other types of gifts, and 14% were still undecided. Just 23% of respondents said their Father’s Day gift buying decisions have been impacted by Father’s Day sales or advertisements.
Of course, buying gifts is not the only way to celebrate Father’s Day. 21% of respondents said they plan to go out for a meal with family to celebrate the holiday. 8% will host or attend a party. 6% will make homemade gifts. 3% will travel, and 18% will celebrate in other ways. 53%, however, don’t do anything else to celebrate Father’s Day.
Though the thought behind Father’s Day remains the same each year, many families choose to find new and different ways to celebrate. Just 33% of respondents said they have the same Father’s Day traditions each year. And 68% said they celebrate Father’s Day differently from year to year.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 14 via AYTM’s online survey panel.