Delta recently announced a major change to its frequent flier program. The change will allow users to earn points based on how much money they spend on tickets, rather than how many miles they’ve flown. The new program is expected to mainly benefit business travelers. How many people use frequent flier programs? And how might this new program impact users?
In Ask Your Target Market’s latest survey, just 3% of respondents said that they fly at least once per month. 12% said they fly a few times per year. 11% fly about once per year. 10% said they fly every couple of years. 29% said they rarely ever fly. And 35% said they never fly.
16% of fliers said they use multiple frequent flier or airline loyalty programs. 23% said they belong to just one frequent flier program. And 61% don’t belong to any frequent flier programs.
Types of Travelers
In general, just 5% of respondents said that they mainly travel for business reasons. 83% said they mainly travel for personal reasons. And 11% said they travel for both business and personal reasons. Those who travel for business reasons were 15% more likely to use frequent flier programs.
Airline loyalty has already been changing in recent years, due in part to websites that compare prices and offer deals to customers. 48% of fliers said that they always compare prices and itineraries before buying plane tickets rather than just sticking with one airline. 38% said that they usually fly the same airline. And just 14% said that they always use the same airline.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Airbus A330 (Delta Airlines over Freiberg (Germany) from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 27 via AYTM’s online survey panel.