Friday the 13th Survey: Not Many Consider Themselves Superstitious

Today is Friday the 13th, a day known for being less than lucky among those with superstitions. But it’s also become somewhat of a holiday, even extending into some business sales and promotions. How many consider themselves to be superstitious and how many of those superstitions extend to Friday the 13th?

friday the 13th


In Ask Your Target Market’s latest survey, 27% of respondents said they consider themselves to be at least somewhat superstitious. And 17% said that they actually alter their behavior because of their superstitions.

Friday the 13th

More specifically, 19% of respondents said that they are superstitious when it comes to Friday the 13th. 13% said they alter their behavior because of superstitions they have regarding Friday the 13th. And 27% said they they notice other people acting strange or superstitious on Friday the 13th.

Business Promotions

6% of respondents said that they’ve noticed many different businesses having Friday the 13th promotions or sales in years past. 22% said they’ve noticed such promotions once or twice in the past. And 72% have never seen these promotions. In general, 45% said they think such promotions can be effective. And some of the top brands that have hosted Friday the 13th promotions include Walmart, Amazon and Party City.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Friday the 13th from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 12 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.