Recent reports have suggested that gas prices this summer won’t be quite as high as those in previous years. But overall, paying for gas has still had a pretty big impact on many Americans and their travel plans. Are Americans still paying so much attention to changing gas prices? And how many will have to take these costs into account when making summer travel plans?
In Ask Your Target Market’s latest survey, 66% of respondents said that they often pay attention to changing gas prices. 23% said they sometimes pay attention to the price of gas in their area. 7% said they rarely pay attention to gas prices. And just 5% of respondents said that they never pay attention to gas prices in their area. In a January 2012 survey, just 57% of respondents said they regularly paid attention to gas prices in their area.
In general, 28% of respondents said that gas prices have had a large impact on their driving or traveling habits. Another 36% said that gas prices have somewhat impacted their traveling habits. 26% said that gas prices haven’t had much of an impact on their travel plans. And just 11% of respondents said that gas prices haven’t impacted their travel habits at all.
For this summer, 29% of respondents said they expect gas prices will definitely impact their travel plans. 31% said that gas prices will probably have an impact on their summer travel plans. 28% said that gas prices probably won’t have a big impact on their travel plans for this summer. And 14% said that gas prices definitely won’t impact their summer travel plans at all.
But even though prices aren’t expected to be as high this summer, only 10% of respondents said that they feel gas prices in their area are fair. 66% said they feel gas prices in their area are unfair. And 24% said they have no opinion. In the January 2012 survey, only 7% of respondents said they felt gas prices in their area were fair, and 75% believed prices were unfair.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 12 via AYTM’s online survey panel.