Gas Prices Survey: Americans Still Surprised by Increases at the Pump

Gas prices nationwide have been climbing over the past few weeks, leading to record-high prices for this time of the year in many parts of the country. Though gas prices have been climbing fairly steadily for years, many Americans continue to be surprised and upset by the growing numbers. How will this latest increase affect drivers?

gas prices

Noticing Changes

In Ask Your Target Market’s latest survey, 57% of respondents said they regularly pay attention to changing prices at the pump. 22% said they notice sometimes, but don’t pay as much attention as they once did. Only 9% of respondents said they don’t really pay attention to gas prices, and 12% said they do not drive. 81% of those who do drive said they have noticed an increase in the past few weeks, while only 19% have not noticed this in their area.

Changing Plans

Even though prices have gone through many changes over the last several years, 65% of respondents said larger-than-average changes in gas prices still surprise them. 55% said they have even altered their commutes or travel plans because of gas prices that were just too high.


It’s clear that many people are unhappy with the growing price tag of gasoline. Only 7% of respondents said they feel the current prices in their area are fair. 75% believe the current price is unfair, and 19% were neutral or had no opinion.

The fact that gas prices have been steadily rising for years doesn’t seem to make it any less of a shock that prices are spiking in many areas of the country. It’s safe to say that many Americans are not happy about what they have to pay at the pump. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Gas Prices from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.