General Election Survey: Economy Most Important Issue for Voters

Now that many have already cast their votes in the Republican Presidential Primary, speculation and news coverage for the general election has begun. There are many different issues that voters will consider this election season, but which do they find most important? And how many voters have already made up their minds?

general election


In Ask Your Target Market’s latest survey, 68% of respondents said they definitely plan to vote in the presidential election this year. 17% definitely don’t plan to vote, and 15% are undecided.

Of those who may vote, 46% have already decided which candidate will receive their vote. Another 31% are pretty sure who they will vote for, and 23% are completely undecided.


There are many different issues that voters will consider when heading to the polls later this year. 90% said they will consider jobs and the economy. 74% will consider health care. 67% will consider taxes. 45% will consider education. 45% will consider foreign policy. 40% will consider environmental issues. 40% will consider homeland security. 38% will consider marriage and family issues. 36% will consider religious freedom. And 25% will consider other issues.

Though the number of issues for voters to consider is seemingly endless, there is one issue that stands out as the most important for many. 75% of potential voters agreed that jobs and economic issues will be the most important issue to consider in the coming election.


While issues like the economy are clearly important, it’s not the only thing that most voters take into consideration. Only 6% of respondents said that the issues are all they care about when choosing a candidate. 31% said that the issues are most important to them, but they also consider a candidate’s attitude and qualifications. 53% said that a candidate’s attitude and qualifications are just as important as his or her stance on the issues. 8% think attitude and qualifications are more important than the issues. And 2% only care about a candidate’s attitude and qualifications.

The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: General Election 2010 in Lancaster from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 22 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.