Geofencing Survey: Limited Number Have Used Marketing Tactic

Geofencing is a marketing technique that allows businesses to send mobile offers or ads to customers who are within a certain distance to one of the brand’s stores or locations. Customers would have to opt-in to receive such offers on their phone or mobile device. How many consumers have heard of geofencing and how many have already used it to receive mobile offers from brands?

geofencing

Geofencing

In Ask Your Target Market’s latest survey, just 5% of respondents said they already know what geofencing is. Another 7% said they’ve heard of it. And 88% said they’ve never heard of geofencing. That shouldn’t be completely surprising, as it’s a relatively new marketing tactic. But some consumers may actually know more about it than they think.

Effectiveness

In general, 12% think that geofencing seems like it would definitely be an effective marketing tactic for businesses with a retail location. Another 55% think that geofencing sounds like it could probably be fairly effective for brands. 22% said it probably would not be very effective. And 12% said geofencing definitely does not sound like an effective marketing tactic.

Interest

But more specifically, just 2% said they have already signed up to receive location-based offers from businesses to their mobile devices. 9% said they definitely would sign up to receive such offers. 26% said they would probably consider signing up to receive location-based offers from businesses that use geofencing. 35% said they probably would not. And 27% said they definitely would not.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Transics TX-CONNECT-MOBILE from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 10 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.