We have integrated a comprehensive database of respondent traits into our survey platform, giving us improved data quality and the ‘Personality Radar’; a unique way to analyze millions of data points.
At AYTM we are committed to providing the best survey experience and actionable results to our clients. As part of our quest to provide maximum data quality we collate over 3,000 personality traits of our respondents and integrate them into our survey platform. This allows us to do two things.
One is that it enables us to test and retest respondents’ answers, reward those who provide accurate and consistent data and eliminating those who provide suspicious answers. This is just one component of our industry-leading validation techniques that significantly improves data quality and also means that we really get to know our respondents.
The second is that it means we have a massive and rich database of respondent behaviors, attitudes, and demographics. We make this available to our clients through the Personality Radar, a unique profiling and visualization tool which, by crunching millions of data point combinations, lets our clients easily create rich consumer personas.
You can uncover hundreds of data points that would be impossible to predict in any other quantitative research environment. You can allocate common personas by clustering their affinities in relationship to the brand/product/entity you’re researching. Now you can really get into the shoes and heads of your target market and the best news is that you don’t have to do any Big Data heavy lifting or rely on inferred social media/browsing data.
Take a look at our Personality Radar demo and explore the complex profiles of tea drinkers in the US.