Gift Cards Survey: More Than Half Could Give Gift Cards This Holiday Season

The holiday season is a time for giving. And gift cards have made giving gifts to particular loved ones much easier for many Americans. Over the years, so many different types of gift cards have become available, and their popularity has risen. How many plan to give gift cards this year compared with previous years?

gift cards

Gift Cards

In Ask Your Target Market’s latest survey, 19% of respondents said that they often buy gift cards for others. 45% said that they sometimes buy gift cards. 25% said they rarely buy gift cards. And just 12% said they’ve never given a gift card as a gift.

More specifically, 30% of respondents said they plan to give multiple gift cards as gifts this holiday season. 13% said they plan to give at least one gift card this year. 32% said they might buy some gift cards. And 26% have no plans to give any gift cards this holiday season. Last year, 39% bought multiple gift cards to give as holiday gifts, and 21% bought one, according to a January 2013 survey.

Types of Cards

But gift cards are no longer just for stores or particular items. There are so many different types of businesses that offer gift cards to their customers. 56% of those who plan to buy gift cards said they will buy them from local stores. 39% plan to buy gift cards for restaurants. 37% will buy gift cards for online stores. 29% will buy generic gift cards such as Visa gift cards. 23% plan to buy gift cards for grocery or convenience stores. 12% plan to buy gift cards for gas stations. And 6% plan to buy other types of gift cards.

Receiving Gifts

On the other side of the coin, 18% of respondents said that they often receive gift cards as gifts from others. 52% said they sometimes receive gift cards. 22% said they rarely receive them. And 9% said they never do. Those who have given gift cards were 4% more likely to have received them as well.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Gift Cards from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 3 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.