Once the holiday season is over, many consumers still aren’t done with their shopping. Gifts received during the holidays don’t always work out, so gift returns and exchanges are especially popular this time of year. How many will need to make returns or exchanges this year? And what do they think about the process of returning items?
In Ask Your Target Market’s latest survey, 83% of respondents said that they received holiday gifts this year. 70% of those respondents said they don’t have to return or exchange any of their gifts. 11% said they have multiple gifts that need to be returned or exchanged. 12% said they just plan to return one of their gifts this year. And 7% said they are unsure about whether or not they’ll return any of their gifts this year.
Over the last few years, more and more consumers have turned to online shopping, particularly for holiday gifts. So that means more people will need to return or exchange their gifts via mail or similar methods. However, the vast majority of those who are returning gifts, 78%, said they will make their returns or exchanges in stores. 22% said they will make their gift returns via mail. And 12% said they are unsure.
In general, 18% of respondents said they have returned or exchanged gifts many times in the past. 43% said they have just had to exchange gifts once or twice. And 39% said they have never returned or exchanged any gift items.
14% of those who have made returns or exchanges said they think the process is very convenient. 39% find the returns process to be somewhat convenient. 38% find the returns process to be somewhat inconvenient. And 9% said they think returning or exchanging items to stores is very inconvenient.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 29 via AYTM’s online survey panel.