Today is Girl Scout Cookie Day, and it’s also getting close to the time when a lot of people will be purchasing their favorite cookie varieties. So just how many people plan to buy cookies during this cookie season? And what types are likely to go flying off the shelves?
In Ask Your Target Market’s latest survey, 17% of respondents said they usually buy Girl Scout cookies every year. 46% said they have bought Girl Scout cookies many years in the past. 17% have bought them at least once. And just 11% said they’ve never bought Girl Scout cookies.
Thin Mints are overwhelmingly considered a favorite among Girl Scout cookie fans; 68% said they consider Thin Mints one of their favorite kinds of Girl Scout cookies. 41% consider Samoas a favorite. 25% like Tagalongs. 14% like Do-si-dos. Another 14% like Trefoils. 12% consider Savannah Smiles to be one of their favorites. 6% like Rah-Rah Raisins. And 7% like other types of Girl Scout cookies, such as Lemon Coolers and Cranberry Citrus Crisps.
Looking forward, 45% of respondents said they are likely to buy some Girl Scout cookies in 2015. 42% said they’re unlikely to buy any this year. And 13% were neutral or undecided. Of those likely to buy cookies this year, 99% have bought them in the past.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 5 via AYTM’s online survey panel.