Giving Tuesday Survey: Few Aware of Annual Tradition

After all of the shopping that normally accompanies the weekend right after Thanksgiving, some people like the idea of giving something back to those who are less fortunate. That’s why Giving Tuesday, an annual holiday that takes place the Tuesday after Thanksgiving, encourages charitable giving of any kind. So how many are likely to take part in Giving Tuesday this year?

giving tuesday

Giving Tuesday

In Ask Your Target Market’s latest survey, just 4% of respondents said that they’ve participated in Giving Tuesday in past years. Another 7% at least know what it is. And 9% have just heard of it. The remaining 80% said they’ve never heard of Giving Tuesday. However, upon learning of it’s existence, 26% of overall respondents said they would be likely to participate in Giving Tuesday this year.

Popular Charities

Since there are so many different causes and charitable organizations out there, there are plenty of different ways for people to take part in Giving Tuesday. The Red Cross, Salvation Army, St. Jude’s, ASPCA and Humane Society were named popular organizations for people to support on Giving Tuesday. Others said they plan to donate to local hospitals, homeless shelters and food banks.

Charitable Giving

In general, the holiday season tends to be a popular time for people to give back to others in some way. 36% of overall respondents said that they are at least somewhat likely to donate more to charities or causes during the holidays than they are during the rest of the year. 33% said they are unlikely to give more during the holiday season. And 31% are neutral or undecided.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Charity recycling from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.