It’s gluten-free baking week. Gluten-free foods in general have gained a lot of popularity over the last couple of years. And with the holiday season in full swing, it’s a popular time for many people to bake their favorite treats to share with family and friends. So how many plan to partake in gluten-free baking? And what are their favorite gluten-free treats?
In Ask Your Target Market’s latest survey, 4% of respondents said that they only ever eat gluten-free food. 6% eat gluten free most of the time. 13% said they do so about half the time. 36% said they rarely ever eat gluten-free food. 29% never do. And 13% were unsure.
Just 19% of those who eat gluten free at least half of the time said they have to because of an allergy or health condition. 69% said they do so because they consider gluten-free food to be generally healthier. 17% said they eat it because sometimes it’s just the cheapest or most convenient option for them. And 9% cited other reasons, such as having a close family member who needs to eat gluten free.
Overall, 16% of respondents said that they are likely to do some gluten-free baking over the upcoming holiday season. 69% of those respondents are likely to bake cookies. 48% plan to bake brownies. 38% are likely to bake gluten-free cakes. 37% plan to make cupcakes. Another 37% plan to make pies. And 6% plan to bake other types of gluten-free treats, like cobblers and puddings.
There are plenty of different food brands that offer various gluten-free baking ingredients. Many of the big names, like Kraft, General Mills, Betty Crocker, Duncan Hines, Chex and Pillsbury were named as favorites by respondents for their gluten-free options.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 9 via AYTM’s online survey panel.