Gluten Free Survey: Few Actually Have to Cut Out Gluten

Gluten-free foods have become more prominent over the last several years. This is due in part to the number of people discovering adverse effects when they eat food containing the ingredient. But some just feel that gluten-free foods offer more healthy or high-quality options. So just how many people have started eating gluten free? And why have the chosen to do so?

gluten free

Gluten Free

In Ask Your Target Market’s latest survey, just 4% of respondents said they always eat gluten-free foods. 8% said they do so most of the time. 10% said they stay gluten-free about half the time. 33% rarely eat gluten-free foods. Another 33% said they never do. And 12% were unsure.


Of those who eat gluten-free food at least sometimes, just 12% said they have an allergy or health condition that forces them to eat that way. 44% said they just think gluten-free foods are healthier. 30% said that these food items are just sometimes their only options, or at least the most convenient or inexpensive options. And 18% had other reasons for eating these foods, like altering their diets for friends or family members who cannot eat gluten.


Overall, 29% of respondents believe that gluten-free foods are usually of higher quality than other food options. And 25% said that they are more likely to support stores or restaurants that at least offer some gluten-free options. 43% think that their local stores have plenty of gluten-free options. And 28% think their local restaurants have plenty of those options.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Gluten-free pizza from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 18 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.