Golden Globes Survey: Viewers Liked Gervais as Host

Sunday night, viewers around the country tuned in for the 69th Annual Golden Globes. This show marks the beginning of award show season for many fans who tune in for a variety of different reasons. So why do so many viewers flock to these award shows, and what did they think of the Golden Globes this year?

golden globes

Award Shows

In Ask Your Target Market’s latest survey, 56% of respondents said they watch award shows. Of those respondents, 64% said they also watch red carpet coverage before or after the show. Women were only slightly more likely to watch award shows and slightly more likely to watch red carpet coverage. Respondents over 35 were also slightly more likely to tune in, but the difference was minimal for all genders and age groups.

Golden Globes

Of those who sometimes watch award shows, 21% said they did tune in to the Golden Globes on Sunday. Another 34% said they caught at least part of the show, and the remaining 45% didn’t watch at all. Those who did were largely happy with the host, at least. 84% said they enjoyed watching Ricky Gervais.

Reasons for Watching

Since so many people tune in for these shows, there are many different reasons why they choose to do so. 61% of respondents said they tune in simply to see who wins, 49% said they like the jokes and the show itself, 44% said they watch for the celebrities, 36% said they watch for the fashion, and 33% said they watch so they can learn about new movies and or shows to watch.

The Golden Globes is just first in a line of award shows that Americans will watch this season. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Golden Globe Again from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 17 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.