Google Ads Survey: Few Users Make Reviews That Could Show Up in Ads

Google has made some changes to its advertising program, involving Google+ users who post reviews about businesses and products. Those users and their reviews can now appear in ads on Google for people in their network. The thought behind this move is that a personal connection and review may be more effective than just a normal ad. But how do consumers feel about the move?

google ads

Google Ads

In Ask Your Target Market’s latest survey, 6% of respondents said that they often click on Google ads already. 25% said they sometimes click on Google ads. 33% said they rarely click on current Google ads. And 37% said they never click on Google ads.

Personal Reviews

As for the new style of advertising, just 10% said they think ads with personal recommendations or reviews from people in their network would be much more effective than traditional ads. 36% said they think such ads would be somewhat effective. 34% said they don’t think personal reviews in ads would make much of a difference. And 20% said they think these ads would not be effective at all.

Google+ Users

So how many people might this chance impact? 16% of respondents said they have a Google+ account that they use often. Another 39% said they have a Google+ account that they don’t use much. And 46% said they don’t have a Google+ account at all.

Of those who have used Google+, just 8% said they often post reviews on the site. 14% said they sometimes post reviews on Google+. 18% said they rarely post reviews. And 60% of Google+ users said they’ve never posted reviews on the site.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Gloucester Road Tube – Google Voice Search Ad from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 14 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.