Google Fiber Survey: Speedy Connections Considered Very Important

Google announced earlier this month that it is expanding its Google Fiber program in the Kansas City metro area. Google Fiber delivers internet speeds that are 100 times faster than normal connections. While still not widely available in most areas, Google Fiber has certainly garnered a lot of interest. How many would like to have access to Google Fiber? And how important is speed when it comes to internet connections?

google fiber

Google Fiber

In Ask Your Target Market’s latest survey, just 10% of respondents said they already know what Google Fiber is. Another 13% said they have heard of it. And 77% had never heard of Google Fiber.

After a brief explanation, 36% of overall respondents said they would definitely be interested in Google Fiber if it became available in their area. 39% said they would probably be interested in Google Fiber. 19% said they would probably not be interested. And 7% said they would definitely not be interested in Google Fiber.

Internet Users

It’s not surprising that people are interested in quicker internet service, since the seem to use it quite often. 77% of overall respondents said they connect to the internet multiple times per day. 17% said they use the internet just about once per day. And just 7% of respondents said they connect to the internet less than once per day.

Speed Vs. Price

So just how important is connection speed to internet users, particularly in comparison to other features like price? 62% of respondents said that speed is very important when considering an internet service provider. 30% said it is somewhat important. 5% said isn’t not very important. And 4% said speed is not important at all.

On the other hand, 77% said that price is very important when considering an internet service provider. 17% said price is somewhat important. 3% said it is not very important. And another 3% said price is not important at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: transform-communication from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 10 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.