Google for Kids Survey: Most Parents Interested in New Offerings

Google is working on developing a new version of some of its products. The new versions are intended for kids ages 12 and under. They will give kids a safe and appropriate way to search, use the Google Chrome browser, and even watch videos on YouTube. So how many parents are interested in having these Google for Kids products for their children?

google for kids

Technology Use

In Ask Your Target Market’s latest survey, 49% of parents or guardians of kids 12 and under said that their kids use computers, tablets or smartphones daily. 19% said their kids use them pretty often. 16% use them sometimes. 8% said their kids rarely use these devices. And just 9% said they never do.

Internet Access

77% of parents who let their kids have access to these devices said they are concerned about the type of information their kids might be able to access. In fact, 74% said they always supervise their kids when they are able to access the internet. And 62% of parents use some kind of child lock or security program to keep their kids from accessing inappropriate or unsafe content online.

Google for Kids

More specific to Google’s new offering, 79% of parents said they would be likely to use a potential kid-friendly search option from Google. 75% said they would likely use a kid-friendly Chrome browser. And 76% said they would likely use a kid-friendly version of YouTube.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: student_ipad_school – 202 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 8 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.