Google has stopped producing the current model of its Google Glass wearable device. The company created a lot of buzz around the product, which is basically a small computer mounted on a headgear. But industry experts still believe that Glass has a long way to go before being widely accepted. So how many took advantage of the first wave of Google Glass? And how many are likely to do so in the future?
In Ask Your Target Market’s latest survey, just 6% said they currently own a Google Glass device. 71% don’t own one, but are at least aware of Google Glass. And 23% have never even heard of the device.
In its current form, 36% of respondents said they would be very unlikely to ever purchase Google Glass. And just 15% said they would be likely to do so. If Google were to make the product a little more stylish, 20% of respondents said they would be likely to purchase Google Glass at some point. And 32% said they would be very unlikely to do so.
In general, wearable technology has been increasing in popularity over the past couple of years. Devices like smartwatches have become much more readily available. However, just 2% of respondents currently own a wearable tech device other than Google Glass. 32% said they would be interested in doing so. 21% were neutral. And 45% said they are uninterested in wearable tech devices.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 20 via AYTM’s online survey panel.