Google Search Survey: Most Find Google Search Resources Helpful

Google has been constantly updating the way its search feature works, adding built-in answers to certain search terms directly on the search page so that users don’t necessarily have to click additional links. This practice led to an investigation by the Federal Trade Commission, which has now concluded. But do some users still feel that Google has become too powerful or that it puts too much emphasis on its own products within search?

google search

Google Search

In Ask Your Target Market’s latest survey, 41% of respondents said that they use Google search multiple times per day. Another 19% said that they use Google search daily. 12% said they use it several times per week. 8% said they use Google search about once per week. 12% said they rarely use Google search. Just 6% said they only use other search engines. And 2% said they don’t use any search engines.

Search Links

65% of those who use Google search said that they sometimes find answers to their queries directly on the Google search page without having to click any links, and they find them very helpful. 16% said they sometimes find these answers but don’t think they are very helpful. And 19% said they never see answers directly on the Google search page.

Just 14% said that they always click links after performing a search on Google. 58% said they click links most of the time. 20% said they click links about half the time they perform searches. 7% said they rarely click links. And just 1% said they never click links after performing a Google search.

Google’s Power

16% of respondents said that they think Google puts way too much energy into promoting its own products, rather than outside links, on its search pages. 39% said that they feel there’s a bit too much emphasis on Google’s products. And 45% said they don’t think Google puts too much emphasis on its own products at all.

Just 14% said they think Google is definitely too powerful as a company. 45% said they think Google is possibly getting too big and powerful. And 41% said they don’t feel Google is too powerful.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Google Universal Search: Old Local OneBox from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 14 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.