Graph Search Survey: More Than Half Interested in New Facebook Tool

Facebook’s Graph Search function has now rolled out to all users. Unlike the site’s basic search feature, Graph Search isn’t about finding a specific person or page, but instead about helping users find things like how many friends in their city like a certain band, nearby restaurants that serve a specific kind of food, or photos of friends taken in a certain time period. Will users find such a tool useful?

graph search

Basic Search

In Ask Your Target Market’s latest survey, 26% of users said they often use the basic search function on Facebook. 32% said they sometimes use Facebook’s basic search. 15% said they’ve just used it once or twice. And 28% of Facebook users said they’ve never used the basic search function.

Overall, 24% of those who have used Facebook’s basic search said they are very satisfied with it. 57% of users said they are somewhat satisfied with Facebook’s basic search. 15% are somewhat unsatisfied with Facebook’s basic search. And just 3% said they are very unsatisfied with Facebook’s basic search.

Graph Search

Graph search is a much newer feature that was only rolled out to a small portion of users before this week. So just 6% of Facebook users said that they have already used Graph Search multiple times. 18% said they’ve used it once or twice. And 76% said they’ve never used Graph Search yet.

Search Potential

But the idea behind Graph Search is one that most Facebook users can grasp. However, just 7% of those who have not yet used Graph Search said that they think the tool would be very useful to them. 46% said they think Graph Search seems like it would be somewhat useful. 29% said they don’t think it seems like it would be very useful to them. And 18% said they don’t think Graph Search seems useful at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: (3) People who like Plato from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 8 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.