The environment has been a major issue in America for many years. Some businesses have attempted to do their part by creating eco-friendly products and having ethical policies. Do consumers notice when companies go the extra mile to protect the environment? And are they any more likely to support green companies?
In Ask Your Target Market’s latest survey, 12% of respondents said that they often consider a company’s environmental policies when making buying decisions. 38% said they sometimes consider these policies. 29% said they rarely do. And 22% said they never do. Those numbers remain basically unchanged from a July 2012 survey.
53% of consumers said that they regularly buy products made with recycled materials. That was the most popular type of eco-friendly product. In the July 2012 survey, the most popular type of product named was eco-friendly home appliances, with 36%.
But there are plenty of other eco-friendly products that are available for purchase. 45% said that they regularly buy organic or environmentally conscious food products. 32% have eco-friendly home appliances. 22% buy eco-friendly clothing and accessories. 19% buy eco-friendly tech or gadgets. 17% buy eco friendly vehicles or transportation. And 20% said that they don’t buy any eco-friendly products.
But even though many Americans have bought different types of environmentally friendly products, it doesn’t necessarily mean that they would pay extra for it. Just 9% of consumers said they would definitely pay 5-10% more to buy products that they knew were eco-friendly. 41% said they would probably pay slightly more for eco-friendly products. 36% said they probably would not pay more. And 15% said they definitely wouldn’t.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 29 via AYTM’s online survey panel.