Consumers who are concerned about the environment want to know that the products they purchase don’t contain harmful substances or unsustainable materials. But how many people trust that all of the “green products” available on the market today are actually environmentally friendly? And how have attitudes regarding green products changed over the years?
In Ask Your Target Market’s latest survey, 16% of respondents said they often purchase products that claim to be eco-friendly. 54% said they sometimes purchase green products. 22% rarely purchase green products. And just 9% said they never buy green products. In a March 2012 survey, 19% of respondents said they had never bought any green products.
In general, just 9% of respondents said they actively try to find eco-friendly products to buy. 43% said they usually buy eco-friendly products over other products when it is convenient. 42% said they don’t go out of their way to buy any green products. And 7% said they actively avoid buying any green products.
But there are so many different companies that claim to sell eco-friendly products, and not all of them necessarily have that much of an impact on environmental factors. In fact, just 3% of respondents said they always trust the claims made by companies saying their products are eco-friendly. 21% said they mostly believe green product claims. 34% said they sometimes believe these claims. 32% said they rarely believe these claims. And 10% said they never believe claims about environmentally conscious products.
There are other factors, however, that could discourage consumers from buying certain eco-friendly products. 72% of overall respondents said they have been discouraged from buying an eco-friendly product at some point because of its price. And 41% of respondents said they have been discouraged from buying an eco-friendly product because of its quality.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 27 via AYTM’s online survey panel.