Amazon is debuting its grocery delivery service in Los Angeles this week. These types of services haven’t taken off quite as well as some experts thought they would years ago. But there may still be some potential for grocery delivery as Amazon plans to launch the service in even more cities over the coming years. What do Americans think about the possibility of grocery delivery? And how many have already used similar services?
In Ask Your Target Market’s latest survey, just 8% of respondents said that they often get groceries delivered to their home. Another 13% said that they have gotten groceries delivered once or twice. And 80% of respondents said they’ve never had groceries delivered.
Of those who haven’t had groceries delivered, 13% said they would definitely be interested if a grocery delivery service was available in their area. 31% said they would probably be interested in grocery delivery. 39% said they would probably not be interested. And 17% said they would definitely not be interested in grocery delivery.
In general, 2% of respondents said that they go grocery shopping every day. 26% said they go grocery shopping a few times per week. 44% said they grocery shop about once per week. 20% said they go a few times per month. 7% said they rarely go grocery shopping. And 2% said they never grocery shop. Those who go shopping more than once per week were more likely to say they would definitely be interested in taking advantage of a delivery service.
56% of grocery shoppers said that they actually usually enjoy grocery shopping. 39% said that they are very satisfied with the variety of items available at their local stores. 51% said they are somewhat satisfied with the variety of items at their local grocery stores. 8% said they are somewhat unsatisfied. And just 2% said they are very unsatisfied.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 12 via AYTM’s online survey panel.