Groundhog Day Survey: More Likely to Follow Coverage This Year

Today is Groundhog Day, a holiday where everyone relies on a little groundhog named Punxsutawny Phil to predict the upcoming weather. If Phil sees his shadow, that is said to mean that we’ll have six more weeks of winter. But if not, we’re supposedly in for an early spring. So how many are likely to follow coverage of Groundhog Day today, and how many think that Phil’s prediction will be accurate?

groundhog day

Groundhog Day

In Ask Your Target Market’s latest survey, 38% of respondents said that they are at least somewhat likely to watch or read news coverage of Groundhog Day events today. 46% said they’re unlikely to follow any of the news coverage. And 16% were neutral or undecided. According to a February 2015 survey, the amount of people likely to follow news coverage of the event has actually gone up. Just 32% planned to watch Groundhog Day coverage last year.

Phil’s Prediction

But even though some people plan to follow some of the Groundhog Day news coverage, not many use the event as a real source of information. Just 22% of overall respondents think it’s at least somewhat likely that the groundhog’s prediction about our upcoming weather will be accurate. 40% think that’s unlikely to happen. And 38% were neutral or had no opinion.

Weather Warning

In general, people are also split about what type of weather we’re in store for, moving forward. 32% think that we’ll probably have six more weeks of winter. 34% think that we’re in for an early spring. And 35% said they have no opinion about the upcoming weather. We’ll just have to see what Punxsutawny Phil has to say!

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Groundhog (Marmota monax) from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 31 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.