Halloween Advertising Survey: Candy Brands Win Big with Ads

With Halloween right around the corner, brands big and small are using the holiday to appeal to customers in advertisements. Halloween advertising has become one of the most popular themes for marketers throughout the entire year. So what do consumers think about these themed ads? And which brands celebrate the holiday best?

halloween advertising

Halloween Ads

In Ask Your Target Market’s latest survey, 15% of respondents said that they’ve actually noticed more Halloween themed ads this year than they have in previous years. 47% said they’ve seen about the same amount of Halloween themed ads this year. 18% have seen fewer ads. And 20% haven’t noticed any.

The most popular platform for such ads seems to be television; 68% of those who have noticed Halloween themed ads this year said they’ve seen the most on TV. 36% have noticed quite a few Halloween ads online. 29% have seen them in print. 20% have seen Halloween themed signs or outdoor ads. And 4% have heard Halloween themed radio ads.

Consumer Opinions

In general, 56% of respondents said they tend to enjoy Halloween themed advertisements. 62% said they think Halloween ads can be effective. And 38% said that they have made purchases specifically because of Halloween themed ads that they came across at some point.

Festive Brands

There are plenty of different brands that have tried to get in on the Halloween advertising game over the years. But the most popular seem to be those that sell products related to the holiday itself. Respondents’ favorite Halloween themed ads have come from brands such as Party City, Walmart, M&M’s, Reese’s, Target, Hershey’s and Spirit Halloween.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Paper Display Ad from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 21 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.