Halloween is just over a week away, and many Americans have already begun planning how to celebrate the holiday. From trick-or-treating to decorating their homes and attending parties, there are countless ways for people to show off their Halloween spirit. So how many plan to celebrate this year compared with recent years? And what types of items will they need to buy in order to do so?
In Ask Your Target Market’s latest survey, 26% of respondents said they will definitely celebrate Halloween this year. 23% said they will probably celebrate Halloween. 28% said they probably won’t. And 24% said they definitely don’t plan to celebrate this year. In an October 2012 survey, just 31% said they didn’t do anything to celebrate Halloween last year.
So how are people choosing to celebrate? The most popular activity among 49% of respondents is passing out Halloween candy to trick-or-treaters. 38% said they plan to go out trick-or-treating themselves. 35% decorate for Halloween. 35% watch Halloween themed movies. 33% said they will host or attend a party. 9% said they will celebrate in other ways, such as baking and making costumes. And 6% said they are still undecided about how they will celebrate Halloween this year.
Many of these celebrations involve making purchases. So how might Halloween impact certain businesses this time of year? 50% said they definitely have or will buy things because of Halloween this year. 41% said they will probably buy things for Halloween. 8% said they probably won’t buy anything. And just 2% said they definitely won’t.
77% of those who plan to buy things said they will likely buy candy. 50% said they will likely buy costumes. 47% will likely buy decorations. 28% will likely buy other types of food. 24% plan to buy party supplies. 4% plan to buy other types of items, such as music and craft supplies. 6% are still undecided.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 21 via AYTM’s online survey panel.