Harriet Tubman Survey: Currency Changes Shouldn’t Impact Habits

Last week, the US Treasury announced a change in the appearance of some of its currency. Most notably, the front of the $20 bill will now feature Harriet Tubman. And some other bills will show other women and civil rights leaders on the backs. So how many people are in favor of those recent changes? And who might get added to this type of currency in the future?

harriet tubman

Harriet Tubman

In Ask Your Target Market’s latest survey, 37% of respondents said that they have a generally positive opinion of changing the $20 bill so that it will feature Harriet Tubman on the front. In addition, 42% said that they have a positive opinion of changing the backs of other bills so that they feature other women and civil rights leaders.

Currency Changes

However, even though many seem to have opinions about the recent currency changes, it seems that the changes are unlikely to actually impact people’s habits. 16% said that they might be more likely to carry actual paper currency because of the recent changes. 20% said they would be less likely to do so. And 63% said the recent currency changes won’t impact whether or not they use or carry paper currency.

Historical Figures

Aside from Harriet Tubman, there are many other historical figures that people would like to see added to currency at some point. Some of the most popular names mentioned include Martin Luther King Jr., Susan B. Anthony and Eleanor Roosevelt, who are slated to appear on the backs of some bills. Other historical figures that respondents would like to see added to US currency include Presidents Reagan, Kennedy and Obama, along with Betsy Ross, Rosa Parks and Thomas Edison.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Revolutionary Portraits: Harriet Tubman from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 23 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.