Hashtags Survey: Most Social Media Users Never Search Hashtags

Facebook is getting hashtags. These brief searchable terms have been used for years on other social media platforms like Twitter and Instagram, but Facebook has never enabled users to perform clickable searches with hashtags until now. How many social media users already take advantage of hashtags? And how many plan to do so on Facebook?


Social Media Users

In Ask Your Target Market’s latest survey, 95% of social media users said they currently have a Facebook account. 62% said they use YouTube. 50% use Twitter. 30% use Pinterest. 11% use Instagram. 9% use Tumblr. And 9% use other sites such as Myspace, LinkedIn and Google+. The majority of those sites already allow users to include hashtags in their posts and then perform clickable searches with them.

Hashtag Users

In general, just 8% of social media users said that they often use hashtags in their posts. 19% said they sometimes use hashtags in social media posts. 18% said they rarely use hashtags. And 54% said they never include hashtags in their social media posts.

On the other hand, just 4% of respondents said they often use hashtags to perform searches on social media sites. 17% said they sometimes search using hashtags. 21% said they rarely do. And 59% said they never search hashtags on social media sites.

Facebook Hashtags

As far as Facebook is concerned, only 4% of users said that they definitely plan to use hashtags either in their posts or to search on the site. 17% said they will probably use hashtags on Facebook. 44% said they probably won’t use hashtags on Facebook. And 35% said they definitely won’t use hashtags on Facebook.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Real life hashtag from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 13 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.