This time of year, Americans around the country are trying to keep their new year’s resolutions. Many of these resolutions, 63% according to a survey earlier this January, are related to health and healthy eating. But not all Americans have the same access to healthy options at their local shops and restaurants. How satisfied are consumers with the options in their area and their own eating habits?
In Ask Your Target Market’s latest survey, just 12% of respondents said they consider their eating habits to be very healthy. 60% consider themselves to be somewhat healthy eaters. 22% said they are not very healthy. And 6% said their eating habits are not healthy at all. Those numbers have shifted a bit since a May 2013 survey, when 15% of respondents considered themselves to be very healthy, and 50% considered themselves somewhat healthy.
But just because many people have at least somewhat healthy eating habits doesn’t mean they aren’t still trying to improve them. Just 38% of respondents said they are satisfied with their current eating habits. 48% said they would like to eat healthier. And 15% said they are currently working toward eating healthier. New year’s resolutions don’t seem to play a big part in people’s attempts at eating healthier, at least not this year. In the May 2013 survey, 18% of respondents said they were trying to eat healthier.
This may be easier said than done for some respondents. Just 23% said they are very satisfied with the amount of healthy food options available in their local stores and restaurants. 58% said they are somewhat satisfied with the healthy food options in their area. 16% said they are somewhat unsatisfied. And just 4% are very unsatisfied.
Portion size is another big issue, since even relatively healthy options can be overdone. However, people were much more satisfied with this aspect – 58% said they are satisfied with the portion sizes at their local shops and restaurants. 20% said they think portion sizes are generally too small. And 23% think they are too large.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 13 via AYTM’s online survey panel.