Healthy Eating Survey: Many Americans Have Tried Dieting

Healthy eating is a lofty goal for many Americans. Whether utilizing an official diet plan, counting calories, buying organic food, or otherwise, it seems many people are often trying to improve their eating habits. How many succeed in making the change, and which techniques have they tried?

healthy eating

Healthy Eating

In Ask Your Target Market’s latest survey, 8% of respondents said they consider themselves very healthy eaters, 52% said they are somewhat healthy eaters, 32% said they are not very healthy, and 9% said they are not healthy at all.

Only 23% of respondents said they are happy with their current eating habits. 47% said they would like to eat healthier, and 31% said they are currently working on improving their eating habits.


Of all the different ways to eat healthy, 54% of respondents said they have tried buying low fat or non-fat versions of their favorite food items. 50% said they have gone on an official diet, 43% said they have made a new year’s resolution to eat healthier, 41% said they have bought organic food, 35% have tracked their calorie intake, and 34% said they have taken a meal supplement. Only 16% have not tried any of the techniques listed.

Paying Extra

Sometimes eating healthy can come with a slightly larger price tag. 9% of respondents said they would definitely pay more for healthier food, and 38% said they might pay slightly more if they knew the food definitely had health benefits. 46% said they would not pay more, but would choose healthier food over regular food if the price was the same. And 8% said they just don’t care about eating healthy food.

Though there are some that don’t care, many Americans have tried to improve their eating habits and continue to do so. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Healthy eats. No treats. from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 28 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.