Heartbleed Survey: Majority Changed Passwords Because of Security Incident

The recent Heartbleed Bug online security incident has a lot of internet users concerned. Many have already considered online security to be an important issue, and even more had to change their passwords or take other security actions because of the bug. So just how much did Heartbleed impact people’s opinions about online security?

online security

Online Security

In Ask Your Target Market’s latest survey, 46% of respondents said they are very concerned about the security of their online accounts. 44% said they are somewhat concerned about online security. 9% said they are not very concerned about online security. And just 2% said they are not concerned about it at all.

Heartbleed Bug

But thanks to the recent Heartbleed incident, 20% of respondents said they are much more concerned about online security now than they were before. 36% said the Heartbleed bug somewhat increased their concerns about online security. 16% said it didn’t have much of an impact. And just 3% said it didn’t increase their security concerns at all. The remaining 25% said they haven’t heard of the Heartbleed Bug.

More specifically, 18% of respondents said they had to change all of their passwords because of the incident. 45% said they changed some of their passwords because of the Heartbleed incident. 16% said they took other security actions because of the incident. And 21% didn’t take any actions because of the Heartbleed incident.

Password Safety

Aside from this specific incident, 33% of respondents said they have several different precautions they take to keep their passwords and other online information safe. 53% said they have one or two online security precautions in place. And 14% said they don’t take any online security precautions to protect their data.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: WSIS Forum 2013 – Child online Protection in MENA and South East Asia (ITDM… Information Technology and Digital Media Development Center) from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 15 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.