When you watch TV or browse online during this time of year, it can be hard to avoid seeing holiday themed advertisements. The holiday season usually prompts a lot of spending in a wide variety of industries, and companies want to remind customers why they could need their particular products or services at this time. But how effective are holiday ads? And how many advertisements have shown this year compared with previous years?
In Ask Your Target Market’s latest survey, 27% of respondents said that they have noticed more holiday themed advertisements this year than they have in previous years. 56% said they’ve noticed about the same amount of holiday ads this year. 10% said they’ve noticed fewer holiday ads this year. And just 7% said they haven’t noticed any.
In a December 2012 survey, 44% said that nearly all of the ads they see during each holiday season are holiday themed. 32% said that more than half are usually holiday themed. 17% said they just notice some holiday ads each year. And 7% don’t usually notice any holiday ads.
Types of Ads
This year, the most popular form of holiday ad was the same as last year. 83% said they notice a lot of holiday themed ads on television. 40% notice a lot of holiday ads online. 21% notice holiday ads on the radio. 19% see holiday ads in newspapers and magazines. And 11% said they see a lot of holiday themed billboards and other outdoor ads.
But what kind of impact do these ads have? Just 8% of consumers said that holiday themed ads have a large impact on their brand perception of the company advertising. 25% said holiday ads have a somewhat positive impact on their brand perception. 60% said that holiday ads don’t impact their brand perception at all. And 8% said that holiday ads actually have a negative impact on their brand perception.
In general, 19% of consumers said that they think holiday themed ads can be very effective. 50% think they can be somewhat effective. 13% think they are not very effective. Just 3% think they are not effective at all. And 15% said they think it depends on the type of company.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 11 via AYTM’s online survey panel.