Holiday Advertising Survey: Nearly Half Have Bought Products Because of Holiday Ads

It’s the time of year when a good portion of advertisements are focused on the holiday season. Holiday themed ads can help promote sales, give customers gift ideas, and just increase brand awareness in general. So what do consumers think about the power of holiday advertising? And just how much of it have they noticed this year?

holiday advertising survey

Holiday Advertising

In Ask Your Target Market’s latest survey, 24% of respondents said they’ve noticed more holiday themed ads this year than they have in previous years. 55% said they’ve noticed just about the same amount of holiday themed ads this year. 12% said they’ve noticed fewer holiday ads this year. And 10% said they haven’t noticed any holiday ads so far this year.

Advertising Platforms

TV seems to be the most popular platform for holiday advertising this year. 76% of consumers said they’ve noticed the most holiday ads on TV as opposed to other platforms. 36% said they’ve noticed a lot of holiday ads online. 22% have noticed them in newspapers and magazines. 19% have noticed a lot of these ads on the radio. And 10% said they’ve seen a lot of holiday billboards or outdoor ads.

Consumer Opinions

72% of consumers think that holiday themed ads in general can be effective. However, just 46% said they have bought products as a direct result of holiday ads. But there are other ways these ads can impact customers aside from immediate purchases. 42% of respondents said that holiday themed ads improve their brand perception of the advertising companies.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Dando Decorating the Tree from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.