In-Flight WiFi Survey: Nearly Half of Users Satisfied with Service

American Airlines recently sued in-flight WiFi provider Gogo due to insufficient and spotty coverage. Many frequent travelers who have used in-flight WiFi, whether on American Airlines flights or when flying with other airlines, have experienced issues with in-flight WiFi. So what do people think about the current options when it comes to in-flight WiFi?

in-flight wifi

In-Flight WiFi

In Ask Your Target Market’s latest survey, 11% of those who have flown on an airplane within the last three years said that they always use the in-flight WiFi on their flights. Another 11% said that they use the WiFi most of the time. 16% use it about half the time. 23% have used it, but rarely. And 39% of flyers said they’ve never used in-flight WiFi.

User Satisfaction

Overall, 46% of those who have used in-flight WiFi offerings said they’ve been at least somewhat satisfied with it. Just 16% have been unsatisfied with their WiFi service on airplanes. And 37% said they are neutral or undecided about their experience. Those who fly more than once a year were more 14% more likely to use in-flight WiFi all or most of the time, and 4% more likely to be satisfied with their experience.

Airline Flyers

Overall, Southwest, American, Delta and United were named as the most popular airlines among recent travelers. Of those airlines, Southwest passengers were 4% less likely to be satisfied with their WiFi service. American Airlines passengers were 3% more likely to be satisfied with their WiFi service. Delta passengers were 2% more likely to be satisfied. And United flyers were 1% more likely to be satisfied.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: JetBlue’s Launch of inflight wifi called FlyFi from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 16 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.