Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Now in its second year, the Greenbook Insights That Work eBook is available for download.

Every year, participants in the GreenBook Research Industry Trends (GRIT) Report survey vote for the most innovative companies in market research. In this guide, these top companies share the real-life challenges and solutions of their biggest clients.

AYTM was once again featured in the eBook with an exciting case study about a CPG client who came to us with a need to reduce cost and increase speed, while still maintaining high quality data. In this case study learn how they were able to achieve their goals using AYTM’s innovative DIY and research automation platform.

Read the full case study here

For the full Insights That Work Ebook click here

ABOUT THE AUTHOR: Lacey Maloch
A PR and Social Media Specialist with a passion for film and entertainment. With a background in creative writing and journalism, she is always looking for the next big thing.